The campaign focussed on a well-conceived video, shot by Martin Skirling, that eventually gathered 7 million hits on YouTube. That put enough pressure on Lego for them to eventually break ties with the oil company. By any measure, it was a remarkable victory for Greenpeace and for people who think that little kids playing with oil-promoting toys is creepy.
Greenpeace’s workload, of course, doesn’t decrease with the passing of time – it’s hard to imagine them sitting around the office, having a chat and waiting for the next potential catastrophe to ravage the universe.
This time Shell is back in the charity’s sights as their proposal to begin drilling in the Arctic moves ever closer to reality. As Greenpeace point out, the risks that Shell’s involvement in the region are likely to have could be far-reaching and disastrous for a climate on the brink and an area already colonised by big oil.
A Song Of Oil, Ice and Fire, again directed by Skirling in conjunction with Don’t Panic London, presents a dramatic, dystopic future burning out from the idyll of a protected world by using immediately recognisable works of art.
Here’s what Don’t Panic’s Creative Director Richard Beer had to say of the project:
“Shell’s Arctic drilling plans threaten a lot more than just the Arctic. Not only will the inevitable spills be impossible to clean up, but the extra greenhouse gases unlocked by extracting and burning the Arctic’s fossil fuels will hasten the world along its path to a blighted, Mad-Max-like dystopian future.”
”We wanted to bring this future to life by literally painting it into some of our best-loved and most iconic paintings in collaboration.
“Using art in this way seemed particularly appropriate because of the increasing attention being paid to the way companies like Shell use sponsorship of the Arts to falsely polish their reputations and give themselves a social license to operate. We thought it was time Art fought back.”